Page 35 - Email Marketing Success
P. 35
EMAIL MARKETING SUCCESS
The best signature is your personal name on the first line and the
name of your company on the following line.
Postscript
You may want to consider periodically using a ”P.S.” below your
email signature to serve as a secondary sales tool after your
primary email.
Footer
The footer will typically contain an unsubscribe link and other
information that you need to include to stay compliant with anti-
spam laws. This might include your mailing address and the name
of your company. The footer will likely be the same for every
email that you send out.
Keeping Your Emails Balanced
While you will send your audience emails for a variety of reasons,
you need to maintain a healthy balance between sending emails
that provide value to your audience and email that take value
away.
Emails that contain information that is helpful to your audience, at
no cost to them, such as educational content, tips, resources, and
training videos, provide value to your audience. Emails that ask
35
