Page 39 - Email Marketing Success
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EMAIL MARKETING SUCCESS
Avoid Design-Heavy Emails
Subscribers are more likely to read emails that come from a
person rather than a faceless company. While companies
frequently use templates in their email, people rarely do. You
want to try to avoid using design-heavy templates so that your
emails appear more personal.
Only Use One Call-to-Action Per Email
You don't want to try to get your subscribers to do multiple things
in any single email. Each email that you send out to your list
should have a sole purpose and a single call-to-action that you
want them to take. Readers will be less likely to respond if they
have to consider which, if any, of your calls-to-action they wish to
take.
Have a Clear Unsubscribe Link
Don't try to high or obscure your unsubscribe link. Have a clear
unsubscribe link in an average font size. If you decide to obscure
your unsubscribe link, your subscribers may report your message
as spam, which puts you in jeopardy with your email service
provider if your account receives too many spam complaints.
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