Page 41 - Email Marketing Success
P. 41

EMAIL MARKETING SUCCESS



               Chapter 5 – Measuring Results and


               Optimizing Your Strategy






































               In order to determine whether or not your email marketing
               campaigns are working, you need to analyze the data from your


               campaigns. The marketing measures, when all is said and done,
               always serve to achieve a pre-defined goal, and whether or not


               you've achieved that goal can only be determined by using the
               proper KPIs (key performance indicators).




               The results that you obtain can also help you to decide whether


               you can expand your budget for your email marketing strategy.












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