Page 46 - Email Marketing Success
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EMAIL MARKETING SUCCESS
the email growth rate, as well as the subscribe/unsubscribe rates.
If your number one goal is to increase revenue, then you need to
focus on conversion rate.
Continuous Optimization
Analyzing the data associated with your email marketing
campaigns is a never-ending process. They should be used to
uncover potential areas for improvement in your email marketing
campaigns and should immediately flow into planning for your
subsequent campaigns.
You will need to compare the measurement results that are
achieved by your different email campaigns to get a better sense
of what did and didn't work.
As you optimize your email marketing campaign, try different
subject lines, sending the emails at different times, placing
different call-to-action buttons, and so on, until you find a formula
that works. If you discover that specific measurements results
aren't satisfactory, then you need to do some digging to find out
the cause so you can further optimize your emails to obtain the
desired results.
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