Page 45 - Email Marketing Success

EMAIL MARKETING SUCCESS

email providers to institute penalties when you try to deliver future

emails.

Return on Investment

Your return on investment (ROI), is the financial ratio that is used

to measure the return of an entrepreneurial strategy. This

measurement compares the profit to the invested capital. When

used in email marketing, the term refers to the ratio of the costs

required for an email marketing measure to the revenue

generated by it.

Defining Your Goals

Before you send out your first emails and start analyzing the

results, you need to determine the goals of your email marketing

and what you are going to measure. You can set goals like

gaining new customers, increasing revenue, or raising brand

awareness, or it can be a combination of goals. In order for you to

define concrete goals, you are also going to need to establish the

appropriate KPIs.

Measurements like click rate, conversion rate, and email list

growth rate should always be on your list of metrics to analyze.

However, you also need to specify and track the correct KPIs

depending on the goals you want to accomplish. For example, if

your goal is to gain more subscribers, then you need to focus on

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