Page 42 - Email Marketing Success

EMAIL MARKETING SUCCESS

Also, data analysis is an essential part of being able to optimize

your email marketing campaign continually. The only way that

you'll be able to gauge the success of your email marketing

campaign at all is if you examine and analyze the most critical

measurements on a regular basis.

Delivery Rate and Bounce Rates

Among other measurements, email marketing tools will measure

the delivery rate, as well as the bounce rate of your emails. These

two measurements are mutually complementary and depend on

various factors such as technical conditions and sender

reputation.

The bounce rate of your emails should always be less than one

percent if you want to have a successful campaign. If your bounce

rates are higher than this, then you'll need to do some

maintenance on your list, and determine which email addresses

are no longer valid and remove them from the email list.

Open Rate

The refers to the percentage of subscribers who open the emails

you send to them. This figure can be based either on the total

number of emails opened, or the number of recipients who

opened the email. The latter number is more meaningful and is

known as a "unique open rate."

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