Page 36 - Email Marketing Success
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EMAIL MARKETING SUCCESS
your audience to purchase a product or take action that benefits
you more than them will take value from your audience.
You should consider sending at least two value-added emails to
your audience, for every one email that takes it from them. Ideally,
you will provide so much value to your audience that they respond
to your sales and marketing emails out of sheer gratitude for the
value you have already provided.
Writing Great Subject Lines
The most important words that you will write as part of your email
marketing strategy is your subject lines. If you write a subject line
that is uninspired and doesn't grab the attention of your
subscribers, they probably won't open your message.
According to a recent report, 64 percent of people say that they
will choose to open an email because of the subject line. If you
write a compelling subject line, you are guaranteed to receive
higher open rates, which will lead to more click-throughs and
more sales.
A well-written subject line can often receive double the open rates
of a poorly-written one, which will, in turn, double your click-
through rates and double the sales generated by the email.
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