Page 31 - Email Marketing Success
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EMAIL MARKETING SUCCESS
Chapter 4 – Writing Emails That Will Inspire
Your Audience to Take Action
Undoubtedly, you've written thousands of emails in your life. You
probably regularly send and receive emails from your family,
friends, coworkers, and even strangers on a regular basis. While
writing an email to any one person is a straightforward
proposition, sending an email to a large group of people requires
an entirely different set of skills.
You need to be able to craft a message that not only attracts the
attention of a diverse audience, but also clearly communicates a
single object and inspires the readers to take the desired action,
and it all must be done without the use of audio, video, images,
and other dynamic content. You also have to figure out how to
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