Page 26 - Email Marketing Success

EMAIL MARKETING SUCCESS

Lead Magnets

In exchange for signing up for your email list, you need to offer

your subscribers something of value. This can be a resource list,

a discount coupon, or a free report. In the world of email

marketing, this is known as a lead magnet.

Many website visitors are hesitant to enter their email address

into an opt-in form on a website because of the perceived risk of

receiving more unwanted spam email. However, if you develop a

compelling and valuable offer so that potential subscribers will

desire your lead magnet enough to outweigh any possible fear of

receiving more unwanted email.

Your subscribers know that their email address is

valuable to you, and you need to offer them something

of equal value in return.

A good lead magnet will help your website visitors learn a specific

skill, accomplish a particular task, or solve a specific problem. The

lead magnet on any given page of your website should be directly

related to the content on that page.

While you may be required to create multiple lead magnets for

different parts of your site over time, the additional work will be

well worth it when you significantly improve your opt-in rates. You

can save your time and use high-quality PLR content that is

26