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DAFTAR GAMBAR
Gambar 1.1 Pertumbuhan E-commerce Tercepat di Dunia (Widowati, 2019) ..... 2
Gambar 1.2 Peta E-commerce Indonesia Q2-2020 (iPrice Group, 2020) ............. 3
Gambar 1.3 Switching E-commerce (W&S, 2015) ............................................... 4
Gambar 1.4 Rating Aplikasi Shopee di PlayStore ................................................ 6
Gambar 1.5 Rating Aplikasi Tokopedia di PlayStore ........................................... 6
Gambar 2.1 Model ECT Bhattacherjee dalam (Guo et al., 2015) .......................28
Gambar 3.1 Model Penelitian ..............................................................................62
Gambar 3.2 Kerangka Penelitian .........................................................................71
Gambar 4.1 Logo Shopee ....................................................................................73
Gambar 4.2 Logo Tokopedia ...............................................................................74
Gambar 4.3 E-commerce yang digunakan ...........................................................77
Gambar 4.4 Jenis Kelamin ...................................................................................78
Gambar 4.5 Usia Pengguna E-commerce ............................................................79
Gambar 4.6 Pekerjaan ..........................................................................................80
Gambar 4.7 Pendapatan/uang saku ......................................................................81
Gambar 4.8 Frekuensi Penggunaan E-commerce ................................................82
Gambar 4.9 Path Coefficient Shopee.................................................................100
Gambar 4.10 Nilai T-test Shopee ......................................................................102
Gambar 4.11 Path Coefficient Tokopedia .........................................................106
Gambar 4.12 Nilai T-test Tokopedia .................................................................108
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