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DAFTAR TABEL

Tabel 2.1 Bentuk Interaksi di dunia Bisnis .......................................................... 22

Tabel 2.2 Klasifikasi Bisnis E-commerce di Indonesia ........................................ 23

Tabel 2.3 Skala Tujuh Poin .................................................................................. 36

Tabel 2.4 Parameter Uji Validitas ........................................................................ 41

Tabel 3.1 Studi Literatur ...................................................................................... 56

Tabel 3.2 Indikator Penelitian .............................................................................. 66

Tabel 4.1 Hasil Analisis Demografi Secara Garis Besar ..................................... 83

Tabel 4.2 Hasil Uji Outer Loading Awal ............................................................. 86

Tabel 4.3 Hasil Uji Outer Loading Setelah Penghapusan .................................... 87

Tabel 4.4 Hasil Composite Reliability .................................................................. 88

Tabel 4.5 Hasil Average Variance Extracted (AVE) ........................................... 89

Tabel 4.6 Nilai Cross Loading ............................................................................. 89

Tabel 4.7 Nilai Fornell Lacker Criterion ............................................................. 90

Tabel 4.8 Nilai Keseluruhan Outer Model Shopee .............................................. 91

Tabel 4.9 Hasil Uji Outer Loading Awal ............................................................. 92

Tabel 4.10 Hasil Uji Outer Loading Setelah Penghapusan .................................. 93

Tabel 4.11 Hasil Composite Reliability ................................................................ 94

Tabel 4.12 Hasil Average Variance Extracted (AVE) ......................................... 95

Tabel 4.13 Nilai Cross Loading ........................................................................... 96

Tabel 4.14 Nilai Fornell Lacker Criterion ........................................................... 97

Tabel 4.15 Nilai Keseluruhan Outer Model Tokopedia ....................................... 98

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