Page 6 - MY YAMAHA_SPRING-SUMMER_2019_ENG

CELEBRATING

50 YEARS

G I V I N G B A C K

stablished in 1969, Yamaha Canada countries around the world. introduction of a new logo for the year.
n early February, Yamaha Motor Nine students, two teachers and a Music has been supplying Canadian “Celebrating 50 years is a milestone for The logo, created in-house, pairs the
Canada opened its doors to a small principal received a tour of Yamaha Motor customers with musical instruments any company, and over that time, we have official Yamaha logo with a bold number
I group of passionate motorcycle Canadas head office in Toronto, along with and audio products in every corner of not only helped create a generation of new 50 formed using the iconic symbol of
enthusiasts from Clarkson Secondary School, presentations from the sales, service, parts the country. With a network of dealers music-makers, we’ve contributed to the Canada: the maple leaf. This new logo was
located in Mississauga, ON. & accessories, marketing, IT, and finance that include national retail chains, family careers and hobbies of countless musicians designed to create a visual identity for the
These high school students are part of an departments. The group learned about the businesses and independent stores, as well for them to create art from the products celebratory events and promotions that will
extracurricular program where they rebuild various teams and how each contributes to as our many school locations, Yamaha is a that we make” said Yamaha Canada Music take place all year.
old motorcycles and donate them to charity. how Yamaha operates as a whole. cornerstone of the Canadian music industry. President, Kenichi Matsushiro.
The club offers a safe place where kids can “I’ve never seen the kids that happy Initially located in Winnipeg, MB, a “It’s a unique relationship that we share
learn the basics of motorcycle maintenance. and that engaged,” said Mary Zammit, the new head office was opened in Toronto, with our customers.”
Yamaha was first introduced to the principal at Clarkson Secondary School. ON in 1976 and continues to serve the To celebrate this important anniversary,
group through a friend of Yamaha Financial The day ended with a huge surprise Canadian market today. The Corporate Yamaha will present events throughout
Services Business Development Manager, for the students. Calautti presented them Music School, the flagship for excellence in the year. Of note is the special concert
Sam Calautti. Calautti was told that the with the ultimate gift: a Yamaha YZF-R6 music education, was moved to Markham headlined by Tower of Power at Danforth
group was always searching for used sport bike to tear apart and rebuild. Since in 2018 to further increase our efforts of Music Hall in Toronto on June 25, part of
motorcycles to restore, and his friend their current project bike is a 1981 Yamaha bringing music into the homes of as many the 2019 Toronto Jazz Festival (the horn
thought he might be a great resource. TZ125, the students stand to learn a lot people as possible. The foundation that section has played Yamaha instruments on
“Once I found out about why they needed from the quarter-century evolution between brought us to Canada remains our unique stage and in recordings for many years).
a motorcycle, I knew we needed to find a way the two bikes! combination of music advocacy in private There will also be promotions and special
to help out,” Calautti said. “I loved the story, “Ultimately, we showed them there’s and public schools, along withour continued offers throughout the summer and fall, as a More information about the 50th
how the teachers are taking these students a world beyond high school that holds innovation in both musical instruments and way to show appreciation to the countless anniversary of Yamaha Canada Music can
and getting them to focus on making a so much promise,” Calautti summarized. audio products. Yamaha staff believes that customers that have supported our be found at ca.yamaha.com/en/news_
positive contribution to their community while “Hopefully this continues to fuel their music is an important component in building products for five decades. events/2019/50th_anniversary.html or by
nurturing their passion for motorcycles.” learning and passion for motorsports.” the social fabric of this country, and in many One of the most visible initiatives is the emailing info@yamaha.ca.

/ /// 7// 7