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1st Int. Transborder Conf. of the Timor Island: Timor %u2013 Science without borderDili, 7-8 May 202580Analysis of The Border Market Development Strategy: A Study in the Special Administrative Region of Oe-Cusse, Ambeno (RAEOA) Fernando Hanjam%uf02a, Casimiro A. da Cruz and Rosena MartinsFaculty of Economics and Management, Department of Management, UNTL*Corresponding author: Fernando HanjamAbstractThe objectives of this study were: (1) to investigate and evaluate the internal and external environmental conditions influencing the development of markets in the border area; and (2) to analyze and formulate strategic recommendations for the development of the RAEOA border market. This research adopted a mixed-methods approach, incorporating both qualitative and quantitative methods. SWOT analysis was employed to identify local potential, including the capacity of natural and human resources to support border market development. Furthermore, a second-order factor analysis model was applied to prioritize the resulting SO (Strength-Opportunity), ST (Strength-Threat), WO (Weakness-Opportunity), and WT (Weakness-Threat) strategies. The study involved 12 informants, comprising six key informants (regional authorities) and six supporting informants (local border officials). Data were collected through interviews and field observations. The results of the strategic positioning matrix indicate that the institution currently lies in a state of vulnerability, where existing weaknesses may intensify the impact of external threats. As such, strategic development must prioritize identifying and addressing internal deficiencies to better respond to these external challenges. Ultimately, the findings suggest that the institution should adopt strategies that leverage its strengths, address its weaknesses, capitalize on available opportunities, and mitigate threats. These efforts are essential for fostering sustainable development and enhancing socio-economic resilience in the border region.Keywords: border market, development strategy, SWOT analysis