Page 38 - The Fourth Industrial Revolution
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increases and leads to the creation of new occupations, businesses and even

               industries.


               As human beings, we have an amazing ability for adaptation and ingenuity.
               But the key here is the timing and extent to which the capitalization effect
               supersedes the destruction effect, and how quickly the substitution will take.


               There are roughly two opposing camps when it comes to the impact of
               emerging technologies on the labour market: those who believe in a happy
               ending – in which workers displaced by technology will find new jobs, and

               where technology will unleash a new era of prosperity; and those who
               believe it will lead to a progressive social and political Armageddon by
               creating technological unemployment on a massive scale. History shows that
               the outcome is likely to be somewhere in the middle. The question is: What

               should we do to foster more positive outcomes and help those caught in the
               transition?


               It has always been the case that technological innovation destroys some
               jobs, which it replaces in turn with new ones in a different activity and
               possibly in another place. Take agriculture as an example. In the US, people
               working on the land consisted of 90% of the workforce at the beginning of

               the 19th century, but today, this accounts for less than 2%. This dramatic
               downsizing took place relatively smoothly, with minimal social disruption
               or endemic unemployment.


               The app economy provides an example of a new job ecosystem. It only
               began in 2008 when Steve Jobs, the founder of Apple, let outside

               developers create applications for the iPhone. By mid-2015, the global app
               economy was expected to generate over $100 billion in revenues,
               surpassing the film industry, which has been in existence for over a century.


               The techno-optimists ask: If we extrapolate from the past, why should it be
               different this time? They acknowledge that technology can be disruptive but
               claim that it always ends up improving productivity and increasing wealth,

               leading in turn to greater demand for goods and services and new types of
               jobs to satisfy it. The substance of the argument goes as follows: Human
               needs and desires are infinite so the process of supplying them should also
               be infinite. Barring the normal recessions and occasional depressions, there

               will always be work for everybody.





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