Page 23 - TrailerTalk - December 2025

TRAILERTALK
Meet the New 2025-2026 NTDA

Chairperson Heather Wilson…

Continued from Page 22

“We are here for the betterment of all our industry’s trusted dealers, How Members Can Get More Involved
OEMs, and Allied partners,” she said, “even when our political views may
Wilson’s advice for members is simple and action-oriented:
not always align.”
• Attend webinars and stay connected year-round.
In a time when many organizations feel pulled apart by outside
pressures, Wilson sees NTDA’s community-first identity as something to • Show up in October for the annual conference.
protect intentionally.
• Consider serving on the Board or volunteering in NTDA initiatives.
Looking Ahead: A Cyclical Industry on the Rise
“I have personally found all of these terrific ways to engage with leaders
Like many in the trailer world, Wilson acknowledges that the last couple in the industry, share best practices, and build relationships,” Wilson
of years have been difficult. However, she takes a long view. said. Her own path is proof that leaning in leads to lasting value.

“The good news is our industry is cyclical, and it will get better,” Wilson Beyond the Boardroom
said.
Outside the industry, Wilson is a proud Texas Longhorn alumna and
As for the NTDA itself, her forecast is confident: the association is strong an unapologetic college football fan. Fall Saturdays are family time,
and gaining momentum. With membership engagement rising and the usually spent watching games alongside her husband, Tim, and their
Foundation expanding its reach, Wilson sees the NTDA positioned not two daughters.
merely to ride out cycles, but to lead through them.
“They inspire me to be a better person every day,” she said. And for
Top Concern: Moving Beyond the Downturn Longhorn fans everywhere, she added the only proper signoff: “Hook
’em!”
When asked about her greatest industry concern, Wilson didn’t
overcomplicate it. “When we can put the tough industry cycle behind Members can connect with Wilson on LinkedIn at linkedin.com/in/
us!” heather-wilson-2884761.
That straightforward answer reflects a practical leader focused on the
realities dealers face daily — and committed to helping NTDA members
navigate them together.

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