Page 25 - TrailerTalk - December 2025
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TRAILERTALK
Webb Wheel Products and Dana Commercial Vehicle Systems Sign
Long-Term Agreement
Webb Wheel Products Inc. is pleased to announce the signing of a Long-Term Supply Agreement and Marketing
Partnership Agreement with Dana Commercial Vehicle Systems, a subsidiary of Dana Incorporated.
This agreement leverages the strong synergies between Webb Wheel and Dana, combining Webb Wheel’s expertise
in manufacturing high-quality wheel-end products in the United States with Dana’s leadership in propulsion and
energy-management solutions. Together, these companies are poised to drive innovation and deliver exceptional value to the commercial
vehicle market, enhancing performance, reliability, and sustainability.
“We very much value the strategic alliance we have with Dana, which goes well beyond simply selling them products,” said PJ Caplan, Vice
President of Sales and Marketing at Webb Wheel’s OEM Business Unit. “Webb has been supplying Dana for over 20 years, and this agreement
further strengthens our relationship and more closely aligns our mutual goals and strategies in the commercial vehicle market segment.”
“Our collaboration with Webb Wheel Products is instrumental in our strategy toward delivering advanced solutions to our customers,” said
Canan Myers, Director of Product Management and Strategy at Dana. “Together, we are committed to pushing the boundaries of innovation and
sustainability in the commercial vehicle market and paving the way for future product releases that redefine industry standards.”
About Webb Wheel Products Inc.
Webb Wheel Products, Inc., headquartered in Cullman, Alabama, manufactures hubs, brake drums, calipers, brake pads, and rotors for medium-
and heavy-duty trucks, trailers, and buses. Webb Wheel is a Marmon Transportation/Berkshire Hathaway company. Berkshire Hathaway supports
the highway transportation industry worldwide with a wide range of high-quality products and services.
About Dana Incorporated
Dana Incorporated is a leader in the design and manufacture of highly efficient propulsion and energy-management solutions that power
vehicles and machines in all mobility markets across the globe. They are shaping sustainable progress through their conventional and clean-
energy solutions that support nearly every vehicle manufacturer with drive and motion systems; electrodynamic technologies, including
software and controls; and thermal, sealing, and digital solutions.
Shurco Unifies Flatbed Business Hoffman Haulers Takes Winning
Under One Brand, Driving Growth Bid for the Felling’s 2025 Trailer
and Clarity for a Cause
Shurco™, a leading manufacturer in Felling Trailers, Inc. held its
cargo protection and load securement, ® 13th annual “Trailer for a
today announced a strategic initiative Cause” online auction, selling
regarding its Flatbed Business Unit. a customized FT-3 drop deck
Following the company’s recent rebrand, Shurco is retiring the ShurTite™ utility trailer to support Ivy’s Legacy Foundation. The auction ended
brand and consolidating its offerings under the Shurco name to Nov. 1 with a winning bid of $5,900 from Alex and Jess Hoffman,
strengthen brand unity, simplify the customer experience, and improve owners of Hoffman Haulers, LLC in Sauk Centre, Minnesota. The
operational efficiency. This reflects Shurco’s “One Shurco” focus — one Hoffmans will add the green-and-black trailer to their trucking and
brand, one team, and one trusted source for tarping and cargo control excavation fleet to haul small equipment and materials to job sites.
solutions.
A week after pickup, Felling Trailers owners Brenda Jennissen and
As part of this initiative, Rolling Tarp Systems, formerly offered under Bonnie Radjenovich presented Ivy’s Legacy Foundation with the
the ShurTite brand, will be positioned as a Strategic Product Line within $5,900 proceeds. Founder Nicki Vogt thanked Felling for choosing
Shurco, falling under the Strategic Sales Team. This realignment ensures the nonprofit, and Jennissen praised Ivy’s Legacy for more than
focused attention on the product line and supports Shurco’s long-term a decade of hands-on support for Central Minnesota families,
growth strategy, while making it easier for customers to access the including help during illness, loss, and other crises.
full range of offerings with confidence and clarity.
Ivy’s Legacy Foundation is a Sauk Centre–based 501(c)(3) founded
This transition builds on Shurco’s recent efforts to optimize operations, in 2016, inspired by Ivy Rose Vogt, and provides direct aid to local
including the closure of the Brancord, Ontario facility and consolidation families facing hardship such as serious illness, sudden loss, or
of manufacturing in Yankton, South Dakota. For the customer, this disasters.
means faster turnaround times, more consistent product quality, and a
simpler, more responsive support experience, backed by the strength of For more information, contact (800) 245-2809, sales@felling.com,
a centralized Shurco operation. or visit www.felling.com. You can also follow them on Facebook
(Felling Trailers, Inc.) and Instagram (Felling Trailers).
For questions or more information, contact a Shurco representative.
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