Page 10 - OEC Draft 1
P. 10
Market Intelligence
Market intelligence, through three areas of customer research,
market insight, and market analysis, is a critical foundation for
a customer orientated organisation and hence requires
investment and effort. This is a key step towards a business
becoming customer-led if market research is taken seriously.
Businesses need to have market-wide insight if they are to
grow, and that requires conducting market research to
actively listen to customers. A business should not consider
the job done when research results are generated. The
generated information should be used to improve decision
making.
Our team will carry out the necessary market intelligence to
inform your business the customer needs and preferences in
your chosen markets.
