Page 7 - OEC Draft 1
P. 7

Brand Management









                                                                                                                                                Brands  are  strategic  assets  that  distinguish  organisations  and


                                                                                                                                                their  offerings  from  competitors.  A  brand  is  therefore  a  critical


                                                                                                                                                element  in  a  business  value  proposition,  as  it  acts  as  the


                                                                                                                                                positioning  which  helps  to  differentiate  a  company’s  offer


                                                                                                                                                from its competitors. Brand Management helps to manage the


                                                                                                                                                perceptions of the business’ target market.






                                                                                                                                                Our  expertise  in  brand  management  guarantees  the  creation


                                                                                                                                                of  top  of  the  mind  associations  with  your  target  market.  We


                                                                                                                                                build  brands  and  brand  portfolios  that  remain  relevant  and



                                                                                                                                                differentiated  in  the  face  of  changing  markets.  In  a  world  of


                                                                                                                                                digital  transformation,  we  think  systematically  and  creatively,


                                                                                                                                                to  build  new  brands,  reposition  existing  ones  and  enable


                                                                                                                                                future  growth.  We  are  here  to  help  you  build  your  brand  in


                                                                                                                                                line with your vision
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