Page 8 - OEC Draft 1
P. 8

Digital Marketing









                     The        digital         transformation                   era      shows           no       signs         of


                     slowing            down,           and         the       need          for      rapid         business


                     transformation                  has      never         been         greater.          To     succeed,


                     businesses  must  blend  human  and  digital  capabilities.


                     This        integration              is    essential,            as     online          and        offline


                     marketing              activities           must         work         together            offering           a


                     seamless  experience  for  customers  as  they  search  for


                     solutions  to  problems  they  may  face,  or  to  meet  needs



                     they        have.        Increasing               the      number             of     social        media


                     followers  but  with  no  conversion  to  customers  and/or


                     users is of little commercial value.






                     We       help        build       businesses               by      bringing           together            the


                     capabilities  needed  to  help  companies  grow  and  thrive


                     in    the       digital        age,       through            adopting             a    measurable,


                     targeted, and cost effective approach.
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