Page 15 - Export Porcelain and Globakization- GOOD READ
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arrangements with the various Muslim Sultanates on Java, Sumatra and Sulawesi, and
                   on  the  Indian  east  and  west  coast.  In  addition,  they  had  to  share  the  trading  posts
                   along  the  spice,  textile  and  porcelain  routes  with  other  traders  from  China,  India,
                   Persia, the Ottoman Empire, Siam, Portugal  and England. Surat in  India, Jambi on
                   Sumatra, Banten on Java, Patani at the Malayan Peninsula and Makassar on Sulawesi
                   are  fascinating  examples  of  cosmopolitan  entrepots  for  all  kinds  of  Asian  luxury
                   goods where mainly Muslim rulers have created an open attitude and atmosphere. It
                   took  approximately  60  years  until  the  Dutch  had  pushed  out  the  Portuguese
                   competition from most of the Asian trading entrepots (see table 1). At the end of the
                   Dutch-Portuguese  war,  Portugal  lost  Ambon,  Malacca,  Ceylon  and  Cochin  at  the
                   Indian  Malabar  coast  to  the  forces  of  the  VOC.  Makassar  -  the  entrepot  for  gold,
                   diamonds,  ivory,  sandalwood,  pearls  and  spices  had  been  captured  in  1669  by  the
                   Dutch. Banten, the center of pepper trade with a strong Chinese trading community
                   and  with  Dutch,  English,  Portuguese  and  Danish  trading  posts,  provided  exclusive
                   trading rights to the Dutch in 1682. By then, Batavia – the capital of the Dutch East
                   Indies – became the top inner Asian entrepot and the point of origin for the cargo of
                   the VOC fleet to Europe via Sri Lanka or India and Cape Town, to Amsterdam.
                     Table 1: East-East and East-West porcelain trading routes including ports of
                                  origin, entrepots and destinations from 1550 – 1842

































                     However, the VOC realized profits not only from the long-distance trade between
                   Asia  and  Europe  but  from  the  high  and  complementary  demand  in  other  parts  of
                   maritime Asia, and from the arbitrage between product prices. In this sense the Dutch
                   East Asia Company copied an economic pattern the Portuguese had already started –
                   but they improved it and brought it to a scale never seen before. Jan Pieterszoon Coen
                   has described this in a letter to the VOC board: “Piece goods [means cotton] from
                   Gujarat we can barter for pepper and gold on the coast of Sumatra. [...] Sandalwood,
                   pepper and rials we can barter for Chinese goods and Chinese gold; we can extract
                   silver  from  Japan  with  Chinese  goods;  piece  goods  from  Coromandel  coast  in
                   exchange for spices, other goods and gold from China; piece goods from Surat for
                   spices; other goods and rials from Arabia for spices and various other trifles – one
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