Page 20 - How I Find $100k or More In Any Business in 90 Minutes - Mark Cupp

And that’s just one downsell. How many additional downsell opportunities
would you conservatively estimate you could easily develop?

I recently found a business owner $65,000 in additional annual revenue
through targeted downselling… and that additional revenue continues to
grow year after year.

$65,000 in additional annual revenue increases the valuation of that business
somewhere in the range of $200,000 - $230,000.

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