Page 23 - How I Find $100k or More In Any Business in 90 Minutes - Mark Cupp

Here are a few examples for the sunroom company.

Notice in the Idea Guide it starts out listing the 7 benefits of owning a
sunroom. Benefit number one – enjoy the outdoors 365 days a year.
Obviously, that’s a HUGE reason someone would buy a sunroom, but
unfortunately, 80% of prospects won’t read that. So, let’s reintroduce that
benefit in our drip campaign and drive it home to the prospect. This sunroom
company did that using a 6” X 11” oversized postcard, but they could have
also done it through email.

Here’s the postcard they sent out that emphasized this benefit.

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