Page 3 - Valor Hospitality Partners - Casa Anfa Project

EXECUTIVE SUMMARY

• Casa Anfa is a high-impact project, a flagship development in Morocco set to
become the symbol of the country’s resonance in the African continent. This
historical location aims to represent the link between the past, present and future of
the country. This new downtown, a symbol of modernity and sustainability will
comprise the financial centre of Casablanca in addition to other key offerings such
as residential areas, schools, clinics, and others.

• The Project offers a 5-star hotel, 4-star hotel, Conference Center and serviced
apartments creating a strong momentum for reinforcing the operator’s footprint in
Morocco. The Project offers an unparalleled opportunity for the preferred operators
to manage their flagship brands in the new CBD of Casablanca.

• The hospitality portfolio within Casa Anfa 19 is diversified in positioning to attract
different demand types and target markets.

• The 5-star upper-upscale hotel will mainly cater to the demand driven by the
Casa Anfa financial district set to become the new Casablanca Finance
District. The conference centre at the podium level and the offices in vicinity
will further boost the business demand to the hotel.

• The 4-star upscale hotel will cater to a mix of business and leisure. The leisure
demand will be mainly generated by the two leisure and retail focused districts
located on the eastern side of Plot 19.

• The serviced apartments will expand the target market to medium and long-
stay corporate and leisure markets due to proximity of offices and the
residential areas.