Page 82 - Valor Hospitality Partners - Casa Anfa Project

PROPOSED BRAND

• Description and illustration of the hotel concept and the MICE component with commentary and mood boards of
existing flagship properties

• Not possible at this time but should Valor be chosen as the lead on this RFP, we would begin work immediately. Please
see our website and this presentation of Valor project examples. We offered several both past and present to show the

dynamic nature of our skills and abilities and the diverse design directions we have chosen.

• Details and evidence of strong reputation and awareness (including source market data)

• See following slides.

• The key alignment factors of the brand with the Project.

• We believe that the brands chosen (one for each of the hotels) should be aligned through many factors including, but not
limited to:

a) Possible key money contribution and / or preferred license fee terms
b) Brand marketing support, specifically during pre-opening
c) Sales and marketing support from opening
d) Robust rewards system with proven unaccommodated demand statistics
e) A shared vision and enthusiasm for the overall development
f) An understanding of Casablanca. Morocco and broader North African markets
g) Presence in the broader African continent