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MARKET KNOWLEDGE – MOROCCO, CONT. . .
Key Market Trends
• Tourism: A Driving Force for Morocco’s GDP Growth
• Morocco's tourism generated revenue totaled around MAD 70 billion in 2017. Although the country's GDP growth experienced a
moderate slowdown in 2018, its tourism revenue continued to support the economy. This scenario continued in 2019.
• There is a positive outlook that the tourism sector will remain the tailwind for Morocco’s economic growth. Although GDP growth
may slow down when compared with the high rate it recorded in 2017, there is an optimistic outlook on GDP’s regional
average, due to the key growth drivers, tourism, and the manufacturing industries benefiting from the foreign investment in
aeronautical and automotive sectors.
• Tourist numbers increased from Morocco’s main EU markets, such as Germany (up 15 percent), the Netherlands and Italy (up
9 %), France and Spain (up 8%), as well as the United States, which experienced a significant increase of 29%.
• Furthermore, figures from other markets exhibit very encouraging signs: 39% increase from Japan and a 38 % increase from
Brazil.
