Page 11 - Microsoft Word - Hot Shots CIM Version 1.9.2 Final

THE HOT SHOTS DYNAMICS

Hot Shots is an exciting and revolutionary venture which goes way beyond the common
perceptions of traditional golf clubs and driving ranges to bring golf to a younger and
family orientated market. Using the latest ball tracking technology coupled with
extensive hospitality facilities, Hot Shots delivers state-of-the art opportunities for both
players new to the game and accomplished golfers. A Hot Shots Centre provides serious
golfing facilities alongside group and family leisure and social sporting entertainment.
Each Centre will offer premier sports bar, caddy served Food & Beverages in the bays,
restaurant, private function rooms and a golf retail superstore.

Individually, these are great leisure offers. Together they provide fantastic customer
experiences.

This totally unique proposition combines the traditional and well established sport of
golf with the immensely popular world of gaming entertainment and at the same time
provides a new leisure concept which appeals across all age groups and genders.

The innovative high-tech digital experience, developed by Trackman is at the heart of the
unique Hot Shots experience. Powered by Trackman Range™ in-bay technology,
providing a fully integrated solution that Hot Shots customers will use to experience a
whole new level of game-play and interactive entertainment experiences.

In addition to providing a challenging sporting opportunity, Hot Shots will present the
Centre’s visitors with superior catering and leisure facilities. Not since the Ten Pin
Bowling revolution has any sport been reinvented to offer an exceptional visitor
experience, culminating in massive and continuous success for the business.

The Hot Shots Centre, Newcastle provides:

• Great all-round entertainment.
• Up to 54 well-furnished heated driving bays.

• 235 yard outdoor range.

• Trackman digital technology tracking and screen equipment.

• Video target games and the opportunity to virtually play world famous courses.

• Up to 6 golfers playing outdoors in dry heated bays with comfortable seating.
• Quality F&B offering in a comfortable sports bar and restaurant.

• F&B service to each bay.

• Function rooms.

• Golf & fashion retail superstore.

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