Page 8 - Microsoft Word - Hot Shots CIM Version 1.9.2 Final
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1 — INTRODUCTION
Harrison Golf & Leisure Ltd (HG&L) has been formed to build and develop a Hot Shots
Centre on the Centurion Park golf course in Wallsend, Newcastle upon Tyne, which was
granted planning permission on 16 March 2021.
Hot Shots Newcastle will comprise a 235 yard golf driving range, a full service sports bar
and restaurant, three function rooms and a retail Golf Superstore. Each of the 54 driving
bays will be fully equipped with high quality golf clubs, ball dispenser, settee style
seating, a high table and stools for the food service in the bays and two screens with
related software to run the fully digital ball tracker and associated games. The digital
offering designed for young and old as well as those new to golf right through to
professionals. Our technology provides a choice of animated target gaming, world
renowned golf courses, analysis of shots for serious game improvement and club fitting.
In addition the neighbouring golf course is being redesigned to offer 6, 12 and 18 hole
options to improve access and inclusivity.
It will be equipped with radar driven, state-of-the-art ball tracking integrated with VR and
simulated gaming software.
Chief Executive, Phil Harrison, an experienced PGA Tour Professional and well known
businessman in the golf and hospitality sector, saw the opportunity to change the way
golf is perceived and open it to a much broader range of participants. He has formed an
experienced and professional team to deliver the project after extensive analysis of
TopGolf centres in the UK and BigShots Centres in the USA.
TopGolf has been running three profitable golf centres on the outskirts of London for 10
years. The centres comprise of a full length golf range with some 50 driving bays
supported by a building offering a restaurant and bar, golf pro shop and event rooms.
Together the three attract some 940,000 visitors a year. TopGolf is now expanding,
planning an additional centre in Glasgow and is actively seeking sites elsewhere.
In the USA, BigShots is a golf centre developer and operator, planning to develop a
further 100 centres across the United States. Its centres will be similarly equipped to the
Hot Shots Centre.
The majority shareholder in BigShots is ClubCorp, an American corporation based in
Dallas and the largest owner of private Golf & Country Clubs in the U.S. with more than
200 facilities in its portfolio. In 2018, ClubCorp was acquired by Apollo, one of the largest
investment funds in the world. Hot Shots, however, is 100% owned by HG&L with its
independent and state-of-the-art digital technology, architectural designs and
exceptional Food & Beverage packages.
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