Page 8 - MIADA-Q3 2023

DRIVING SUCCESS TOGETHER:

8 Ways Your Entire Dealership Staff Can

Turbocharge Social Media Presence

BY PROFESSIONAL MOJO

In today's digital era, an independent car dealership's online Live Q&A Sessions: Real-time Interactions
presence can make or break its success. With social media 5 Host live Q&A sessions on your social media platforms, where
becoming a driving force in consumer behavior, businesses need customers can ask questions about the dealership, the car-buying
to adapt and embrace this powerful tool. Beyond the marketing process, or specific vehicle models. Involve different team members
and sales teams, the dealership's entire staff can play a pivotal role in these sessions to showcase their expertise and customer-centric
in turbocharging its social media presence. In this article, we will approach. Real-time interactions will foster trust and engagement.
explore innovative ways to involve all dealership employees in the
social media journey, elevating the dealership's brand, building The Power of Employee Social Media Takeovers
I
trust, and driving customer engagement to new heights. 6 nject freshness into your social media content by periodically
allowing different staff members to take over the dealership's social
Social Media Training for All media accounts for a day. During their takeover, they can provide
1 The first step to harnessing the collective potential of your insights into their roles, share daily activities, and document
dealership staff is to provide comprehensive social media training. interactions with customers. Employee social media takeovers
Educate your team about the dealership's social media strategy, breathe life into your content and attract curious followers.
the brand voice, and the dos and don'ts of online engagement.
A united understanding will ensure consistent messaging and a Igniting Excitement with Social Media Contests
cohesive online image. 7 Organize contests or giveaways on your social media platforms
and get your entire staff involved in promoting and managing
Empowering Employee Advocacy the events. Encourage employees to share the contest details on
2 Encourage your staff to become social media ambassadors for their personal social media profiles to attract more participants
the dealership. Set up an employee advocacy program that rewards and increase the overall reach of your dealership's social media
and recognizes employees for their active participation in social campaigns.
media efforts. From sharing posts and leaving positive reviews to
engaging with customers online, employee advocacy will amplify Monitoring and Engaging: A Team Effort
your dealership's reach and enhance its online visibility. 8 Assign employees from different departments to monitor your
dealership's social media channels for comments, messages, and
Showcasing the Human Side reviews. Prompt and personalized responses to customer inquiries
3 A dealership is more than just a business; it is a team of passionate and feedback demonstrate your dealership's commitment to
individuals with expertise and personalities. Showcase your staff excellent customer service. Engaging with customers as a team will
on social media by creating engaging content where they share foster strong relationships and loyalty.
their experiences, knowledge, and enthusiasm for automobiles.
Humanizing the dealership will forge genuine connections with In today's hyper-connected world, the power of social media cannot
potential customers. be underestimated, especially for independent car dealerships. By
involving the entire dealership staff in your social media efforts,
Unleashing User-Generated Content (UGC) you unlock a wellspring of opportunities to expand your reach,
4 Content created by real customers and employees carries an engage your audience, and build lasting customer relationships.
authentic touch that resonates with audiences. Encourage your From comprehensive training to employee advocacy, UGC, live
staff and customers to generate content such as photos of happy interactions, and social media takeovers, the possibilities are
customers with their new vehicles, behind-the-scenes moments, boundless. Embrace the potential of your united team and drive
and staff interactions. Share this UGC on your social media success together on the digital highway. Remember, it's not just
platforms to add credibility and diversity to your content mix. a single driver behind the wheel; it's a whole team steering your
dealership towards social media excellence!

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