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without needing to go into the dealership. tomer can also use two-way video to discuss LIVE ENGAGEMENT IS THE
This live engagement feature transforms the a maintenance problem with a live agent, COMPETITIVE EDGE DEALERS NEED
online car shopping experience by bringing allowing them to hear a funny noise the car
the vehicles to life for the customer. is making or to see a dashboard indicator The automotive industry is an extremely
that the driver is unfamiliar with. This kind competitive business and auto dealers have
Live agents can effectively engage with an of personal service can help save consumers to take every opportunity to gain a com-
online customer using co-browsing during time and aggravation, which, in turn, can petitive advantage. It’s imperative that auto
live engagement. The agent and the custom- engender loyalty that lasts a lifetime. dealers use all available technology to draw
er can jointly browse different car models, in customers, including live engagement
compare specs, add options, and configure ADVANTAGES OF LIVE ENGAGEMENT staffed by well-trained knowledgeable staff.
a custom dream car. If the customer is ready Those dealers who invest in the best live
to buy, live agents can use co-browsing to Live video, co-browsing, and post-purchase engagement technology and staffing will be
help the customer fill out applications for support and maintenance are some of the the ones who capture more sales and draw
leasing, auto-loans, or simply complete the ways auto dealers can leverage live engage- more repeat customers. n
purchase documents, thus completing the ment to give themselves a competitive edge.
entire transaction online if the customer Having live agents available online beyond With over 25 years of diverse international
desires that. Providing this level of service the dealership’s regular business hours can experience in nearly every facet of software,
while the customer is relaxing at home is a also help capture new business that might Priya Iyer is a proven, high-growth entrepre-
great way to build brand loyalty. otherwise go elsewhere. The more an auto neurial CEO with a leadership philosophy
dealership can meet customer needs and centered on engaging clients and employees
Carrying that brand loyalty beyond the pur- fully address questions and concerns while to build industry leading SaaS software plat-
chasing journey, car dealers can also use live that customer is comfortably at home, the forms and delivering exceptional stakeholder
engagement to drive service and mainte- better chance there is to build a strong long- value to achieve sustainable competitive dif-
nance business. Customers can receive reg- term relationship. Customers will go back ferentiation.
ular service reminders or can schedule their to a dealer who meets all their needs and
service appointment with video chat. A cus- provides this level of personalized service.

Mobile Dealer

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