Page 18 - VIADA-Spring2018-Final 030518-web

MEMBER ADVANTAGES | STRENGTHENING YOUR BOTTOM LINE

Uniquely You!

Reinsurance Puts You in the Driver’s Seat

To Be A Better, More Profitable Dealer

“It’s a No-Brainer!” That’s what dealer Don stalled supercharger or turbo-charger; • Rental Car Reimbursement – Up to
Boucher says about the VIADA Endorsed timing belt/chain and tensioner; timing $30.00 for one day of rental car reim-
DealerRenew Certified program he got in- chain cover; valve cover(s); water pump. bursement if Covered Vehicle requires
volved with a few years ago. He was a skep- • Transmission – All internally lubricated a Covered Repair. A second additional
tic at first, however. “It took a while for it parts within the transmission; cool- day may be reimbursed up to $30.00 if
to sink in for me,” Don says. “Owning my er and cooler lines (metal); mounts; the labor time for the Covered Repair
own warranty company has been very prof- throttle valve cable; torque converter; exceeds 8.0 hours or a delay occurs due
itable and when my customers need help flywheel/flex plate; transmission and to parts availability.
the most, they get it.” transfer case housing; oil pan; vacuum
modulator; external and internal con- Peace of mind. A 100+ point inspection and
Every car dealer looks for ways to stand trol units. this extensive coverage listed on the Buyers
apart from their competition. Every VIADA • Drive System – All internally lubricated Guide!...If two cars were sitting side-by-
member wants to be recognized as a Dealer parts within the drive/transaxle assem- side, one had this Buyers Guide and the
of Integrity and show support for the or- bly, including axles and axle bearings; other was AS-IS, which one would you buy?
ganization that does so much in service to constant velocity joints and boots;
our industry. Every customer wants peace drive axle housings; differential cover; Now, the icing!!
of mind when they purchase a used vehicle. hub bearings; front hub locking assem-
Everyone would like a Capital Resource to blies; drive shaft and drive support; THE CAPITAL RESOURCE
meet the challenges ahead. universal joints. Having a reinsurance company offers you
• Electrical – Alternator; electronic ig- much more than a fantastic CPO program
That is the description of the VIADA En- nition module; manually operated endorsed by the VIADA. Depending on
dorsed DealerRenew Certified program. switches; power window motors; start- your needs, you can sell your own Vehicle
er drive motor and solenoids; sunroof Service Contract or any number of other
It starts with Reinsurance. Why Reinsur- motor; wiper motor. products.
ance? Reinsurance puts you in the driver’s • Steering – All internally lubricated
seat to be a better, more profitable dealer. It parts; rack-and-pinion and internal Just so you are clear on this, let’s say you
gives you ultimate control to do what is best parts; power cylinder assembly; power are selling a Vehicle Service Contract you
for your customer and your dealership. Re- steering pump; intermediate steering bought from a third party and you send
insurance increases your profitability with a shafts and couplings; pitman arm; idler them $50,000 (a month, a year, doesn’t
return on investment better than any other arm, tie rod and tie rod ends and drag matter) and they spend $20,000 on claims.
single endeavor available to you in the car link. There is a $30,000 underwriting profit.
business. • Factory A/C – Accumulator/drier;
blower motor; compressor; clutch, THEIR $30,000 underwriting profit.
DealerRenew is a Reinsured Certified Pre- clutch coil, and pulley assembly; con-
Owned Program endorsed by the Virginia denser; evaporator; orifice tube; ex- In contrast, if you are selling YOUR Vehi-
Independent Automobile Dealers Associa- pansion valve; high/low cut-off switch; cle Service Contract. You send in $50,000.
tion. DealerRenew Certified boast a 100+ pressure cycling switch; idler pulley And $20,000 is paid out to benefit YOUR
point inspection and a reinsured Limited and bearings. Refrigerant is covered customers. There is a $30,000 underwriting
Warranty that provides that peace of mind ONLY if needed in conjunction with profit.
every customer is looking for when they the repair of the above listed part.
purchase a used vehicle. It’s not a service • Front Suspension – Upper and lower YOUR $30,000 underwriting profit.
contract that you are reselling for a third control arms and bushings; upper and
party. You can check “Warranty” on the lower ball joints; stabilizer shaft; linkage There are many dealers in Virginia and
Buyers Guide and proudly list the cover- and bushings; kingpin and bushings; around the country who have greatly ben-
age, giving your sales people and even the spindle and wheel bearings. efited from owning a Dealer-owned Re-
after-hours tire kicker something to talk • Brakes – Master cylinder; power assist insurance Company - A Capital resource
about. booster; wheel cylinders; disc calipers; that has generated great sums, solved many
• Engine – All internally lubricated parts; hydraulic lines and fittings; antilock problems and taken care of so many cus-
engine block; cylinder head(s); har- brake control unit, hydraulic control tomers. Leading dealers like Don to say
monic balancer; intake and exhaust unit, accumulator, and wheel speed “This is truly a No-Brainer!!” n
manifolds; mounts; oil pan; factory in- sensors.

16 | THE VIRGINIA INDEPENDENT NEWS | SPRING 2018