Page 63 - AV Presentations - Student Textbook

How the experts create world-class presentation slides

(http://hughculver.com/add-video-powerpoint-keynote-like-pro/)

With a bit of forethought, a touch more effort and by using these uncommon approaches your slides can
make you look like a pro and drive home all the right points without stealing the show.

Here’s why this is important.

Visuals Work!

All day, we’re confronted with more content than we could ever hope to consume.

Emails, websites, magazines, reports, newsletters, and video compete for our attention. That’s where
visuals come in. Not only do we process images faster than words, and 65% of us are visual learners, but
presentations using visual aids were found to be 43% more persuasive.

A well-placed picture, infographic, video or animation can drive a lesson home (more on that below),
segue to a new lesson or add a perfectly-timed humorous distraction.

The trouble happens when slides are slapped together and tacked onto a presentation last minute,
rather than being designed as a part of the message.

In a typical 60-minute keynote or PowerPoint you can present 30-60 slides. And each one has a job. Just
like the screenplay for a movie, you’re unfolding a story that leads your audience on an emotional
journey.

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