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qualities rarely  bring about  significant transformations in  organizations.
               Creativity demands intuition, uncertainty, unconventionality, and individual
               expression.   The charismatic leader embodies many of these creative forces
                            47
               and is able to stimulate enthusiastic responses from those who follow.


               In  the  final analysis, Peter Drucker, one of the most respected of  all
               management consultants, came to the conclusion that effective leaders have
               little or no charisma.  He was of the belief that popularity is not leadership;
               results are.




               Transactional Leadership

               Another leadership  style,  transactional leadership, assumes that people are
               motivated primarily by reward and punishment.  This style is very related
               to the autocratic style discussed earlier.   The belief is  that employees

               perform their best when the chain of command is definite and clear, and
               that reward or punishment is contingent upon performance.  They should
               be happy to hand over all authority and responsibility to a leader, which is
               the opposite thinking of an empowered employee.    The focus of the
               transactional leader is on maintaining the status quo, and the primary goal
               of the followers is to obey the instructions and commands of the leader.


               The transactional leader is  more  a manager than a leader, and is  highly
               focused on getting tasks accomplished, providing very clear direction, and
               overseeing productivity in detail. He or she tends to think inside the box
               when solving organizational problems.  The concern is with the work
               process, rather than with forward-thinking ideas.  Rules, procedures, and

               standards are essential to the transactional leader. This type of leader tends
               to  carefully monitor and  micro-manage a subordinate’s work, making
               corrections throughout the process.    When a  subordinate  fails  to meet
               expectations, the next step is often a penalty or punishment.


               A  major downside of the transactional  style  is that it does not consider
               other potential factors that may influence outcomes  and therefore  affect
               leadership effectiveness.   For example, if clear behavioral or outcome

               47  Conger, Jay A.  The Charismatic Leader: Behind the Mystique of Exceptional Leadership (San
               Francisco CA: Jossey-Bass Publishers, 1987) p. 17.

               David Kolzow                                                                            42
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