Page 166 - Microsoft Word - B.Tech. Course Structure (R20) WITH 163 CREDITS

LEARNING OUTCOMES: At the end of the Unit, the learners will be able to
➢ Understand the core concepts of Management Science and Operations Management
➢ Apply the knowledge of Method of Production principles in real life industry.
➢ Analyze Marketing Mix Strategies for an enterprise
➢ Evaluate Materials departments & Determine EOQ
➢ Create and design advertising and sales promotion

UNIT - III HUMAN RESOURCES MANAGEMENT (HRM)
HRM - Evolution of HRM - Definition and Meaning – Nature - Managerial and Operative functions - - Job
Analysis - Human Resource Planning (HRP) – Process of Recruitment & Selection - Training and
Development - Performance Appraisal - Methods of Performance Appraisal – Placement - Employee Induction
- Wage and Salary Administration.

LEARNING OUTCOMES: At the end if the Unit, the learners will
➢ Understand the concepts of HRM in Recruitment, Selection, Training & Development
➢ Apply Managerial and operative Functions of HRM
➢ Analyze the need of training
➢ Evaluate performance appraisal Techniques
➢ Design the basic structure of salaries and wages Administration.

UNIT - IV STRATEGIC & PROJECT MANAGEMENT
Strategy Definition & Meaning - Vision - Mission - Goals - Steps in Strategy Formulation and Implementation
- SWOT Analysis Project Management - Network Analysis - Programme Evaluation and Review Technique
(PERT) - Critical Path Method (CPM) Identifying Critical Path - Project Crashing (Simple problems).

LEARNING OUTCOMES: At the end of the Unit, the learners will be able to
➢ Understand Mission, Objectives, Goals & strategies for an enterprise
➢ Apply SWOT Analysis to strengthen the project
➢ Analyze Strategy formulation and implementation
➢ Evaluate PERT and CPM Techniques
➢ Creative in completing the projects within given time

UNIT - V Contemporary Issues In Management
The concept of Management Information System (MIS) - Materials Requirement Planning (MRP) - Customer
Relations Management (CRM) - Total Quality Management (TQM) - Six Sigma Concept - Supply Chain
Management (SCM) - Enterprise Resource Planning (ERP) - Business Process Outsourcing (BPO) - Business
Process Re-engineering - knowledge Management.

LEARNING OUTCOMES At the end if the Unit, the learners will be able to
➢ Understand modern management techniques
➢ Apply Knowledge in Understanding in modern management techniques
➢ Analyze Concept of CRM, MRP, TQM
➢ Evaluate Six Sigma concept and SCM

Textbooks:
1. A.R Aryasri, Management Science, TMH, 2013
2. Stoner, Freeman, Gilbert, Management, Pearson Education, New Delhi, 2012.

Reference Books:
1. Koontz & Weihrich, Essentials of Management, 6/e, TMH, 2005.
2. Thomas N.Duening & John M.Ivancevich, Management Principles and Guidelines, Biztantra.
3. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2004.

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