Page 168 - Microsoft Word - B.Tech. Course Structure (R20) WITH 163 CREDITS

JNTUA College Of Engineering (Autonomous),Ananthapuramu
Department of Computer Science & Engineering
BUSINESS ENVIRONMENT
(Human Elective)
Course Code: Semester VII(R20) L T P C : 3 0 0 3

Course Objectives:
1. To make the student understand about the business environment

2. To enable them in knowing the importance of fiscal and monitory policy

3 To facilitate them in understanding the export policy of the country

4. To Impart knowledge about the functioning and role of WTO

5. To Encourage the student in knowing the structure of stock markets

Course Outcomes (CO): At the end of the course, students will be able to

• Define Business Environment and its Importance.
• Understand various types of business environment.
• Apply the knowledge of Money markets in future investment
• Analyse India’s Trade Policy
• Evaluate fiscal and monitory policy
• Develop a personal synthesis and approach for identifying business opportunities

UNIT - I Overview of Business Environment
Introduction – meaning Nature, Scope, significance, functions and advantages. Types - Internal &
External, Micro and Macro. Competitive structure of industries - Environmental analysis - advantages
& limitations of environmental analysis & Characteristics of business.
Learning Outcomes: - After completion of this unit student will
➢ Understand the concept of Business environment
➢ Classify various types of business environment
➢ Evaluate the environmental analysis in business
➢ Discuss the Characteristics of Business.

UNIT - II Fiscal Policy
Introduction – Nature, meaning, significance, functions and advantages. Public Revenues - Public
Expenditure - Public debt - Development activities financed by public expenditure - Evaluation of
recent fiscal policy of GOI. Highlights of Budget - Monetary Policy - Demand and Supply of Money –
RBI - Objectives of monetary and credit policy - Recent trends - Role of Finance Commission.
Learning Outcomes: - After completion of this unit student will
➢ Understand the concept of public revenue and public Expenditure
➢ Identify the functions of RBI and its role
➢ Analyze the Monitory policy in India
➢ Know the recent trends and the role of Finance Commission in the development of our country
➢ Differentiate between Fiscal and Monitory Policy

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