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                                            II




                               THE PRACTICE OF

                             ENTREPRENEURSHIP




              The entrepreneurial requires different management from the existing.
              But  like  the  existing  it  requires  systematic,  organized,  purposeful
              management. And  while  the  ground  rules  are  the  same  for  every
              entrepreneurial organization, the existing business, the public-service
              institution, and the new venture present different challenges, have dif-
              ferent problems, and have to guard against different degenerative ten-
              dencies. There is need also for individual entrepreneurs to face up to
              decisions regarding their own roles and their own commitments.
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