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“Fustest with the Mostest” 219

vation and of their dynamics. It requires an extreme concentration of
effort and substantial resources. In most cases alternative strategies are
available and preferable—not primarily because they carry less risk, but
because for most innovations the opportunity is not great enough to jus-
tify the cost, the effort, and the investment of resources required for the
“Fustest with the Mostest” strategy.