Page 2 - Hanes x Wolfpack
P. 2
Table of Contents
Executive Summary .......................................................................... 1
Brand & Category Challenges .......................................................... 2
Our Methods ...................................................................................... 3
The Ask .............................................................................................. 3
Category Insight ................................................................................ 4
Product Insight .................................................................................. 5
Consumer Insight .............................................................................. 6
Target Audience ................................................................................ 7
Creative Brief & Summary ................................................................. 8
Media Insight & Strategy ................................................................... 9
Message to the Masses .................................................................. 10
Budget Allocation ............................................................................ 15
Campaign Schedule ........................................................................ 16
