Page 59 - Like No Business I Know

Beige
(Fantastic Transactions 3, 2006)

“Good morning, ladies and gentlemen. My name is Rosa Beyers.
Welcome to the Beige Franchise Opportunity. If you could please get
your coffee and doughnuts and find a chair we can begin. I’d like to
thank the management of the Demotika Suites for again providing us
the facilities to tell the Beige story. You are a very savvy group of
investors: the prospects for Beige are both very good and not very
well-known. Therefore, with Beige open today in only five major
cities, the advantages for anyone coming in on the ground floor is
excellent. Not merely will the remaining markets vanish in a hurry,
but the value of existing franchises is certain to appreciate rapidly.
But you probably knew that already, or you would not have put down
the fee for this seminar!”
“Now that you’re all settled down, I’ll start the presentation. Beige
is the brainchild of our founder, Sidney Arthur. That’s him on the
first slide. Could you dim the lights a bit, please? Thanks. Now, Sid
was a physiotherapist ten years ago, working free-lance in clinics and
spas. He saw a lot of people who, despite being financially secure,
suffered from a variety of minor physical complaints—mostly from
poor dietary habits and lack of exercise. Those he was trained to
correct to the best of his ability, and he did so. But he noticed a
curious thing in many of his patients: they complained of not having
enough time in their lives, no matter how efficient they had become
in managing their activities with personal computers, cell phones and
hired hands to take care of their homes, their children and every
other possible responsibility that can be outsourced in today’s world.
And this struck him as odd because life expectancy, particularly for
the well-off, has increased continuously over the decades—as has
leisure time.”
“Sid wondered about that apparent paradox, but made no sense of
it until he met Professor Skivvers. Abel Skivvers had recently
undergone knee replacement surgery and required three sessions a
week of physiotherapy to regain his ability to walk. Sid chanced to
draw that assignment. The two men hit it off and had long

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