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To enhance the unique atmosphere, this concept store uses circular elements that tend to send a
positive emotional message of harmony and protection to any negative discrimination that beauty
is standardized by its skin color. The circle, according to Debbie O’connor (2019), is often used to
represent unity, commitment, and love. Curves in general, when used in shapes, tend to be viewed
as feminine in nature. This may also represent power and energy. Due to their curved lines, it gives a
sense of integrity and perfection and attracts more attention from consumers to explore its brand
identity and uniqueness (Netwizard, 2019). The notion of growth and evolution, the circles of life also
embody every curve which is free-flowing, boundless and open to limitless. Hence, closely linked
with mystery, track lights are present to give much more attention to the products and accent
mirrors are instilled throughout the space to provide additional illumination. These mirrors are
important in visual marketing by placing them in strategic locations to allow customers to view how
the merchandise looks on their faces. Mirrors let them see how other people will view them in these
items. To prevent contamination through testers, small disposable palette plates are installed along
with the temperature checks on the entryway (Valeris, 2020). Glass dividers are installed to prevent
the spread of the virus towards the customers and the employees.