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The storefront embodies the RUA’s purpose to give awareness and to break gender stereotypes and by focusing
solely on the true character a person has whenever they wear RUA Apparels. Boundless frames and texture with
the right play of lights give a perfect balance and identity in showcasing the products. Curves give a sense of
integrity and perfection that attracts more attention from consumers to explore the brand’s uniqueness. Bold
colors are present for it to represent a strong personality trait that combines toughness and gentleness
throughout the entire window display and the store. The delicate balance between this retail space and the soft
light and materials creates the perfect dialogue between the space and the brand. Hence, androgynous-based
visual styles are premised on a complete rejection of the gender binary in favor of allowing people to freely
express themselves without fear of being judged.

JANUARY SELF LOVE FEBRUARY MARCH

NOISE FOR GOOD LUCKS BLOOMING SOON

MAKE

APRIL MAY JUNE
WAVES DON;T DIE CELEBRATING LABOR PRIDE MONTH

GIAN CARLA DESIGN PORTFOLIO | 2021