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RECLAIM YOUR DIGITAL GOLD


          data; how we use and analyze it, and the broader
          consequencesof its effects.

          Furthermore, as innovative techniques are developed to
          store and harness its potential —such as Big Data and
          artificial intelligence — so has the term and use of the
          word “data” evolved.

          Words like “data,” “quantitative analysis,” “Big Data,”and
          “AI” may be frightening if you work in a non-technical
          environment. Don’t be alarmed! Data doesn’t have to be
          difficult to understand. Data is critical information that
          helps organizations make decisions and plan for the
          future more efficiently and effectively than humans can.

          Here are some reasons why data is important, what you
          can do with it, and how it relates to business services:


          1. Improve OurQuality of Life
          Data can be used to help people live better lives. The
          most important reasons to use data are to improve
          efficiency and quality of services and processes. When
          used appropriately, data can be a valuable asset in
          enhancing one’squality of life.


          2. Make Informed Decisions

          The quantitative collection of data gives us valuable
          information sets to use qualitatively. Knowledge is
          derived from the collection and analysis of accurate
          information. Therefore, a lack of data can lead to
          inaccurate conclusions that are based on anecdotal
          evidence,assumptions, or a preliminary observation.







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