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Chapter Four







                        PRIVACY –



                 WHAT’S THAT?







                      e live in a time when quintillions (a million
                     trillion) of data bytes are produced every day
            W and data volume doubles every two years.
            We now have unprecedented access to almost any
            information we require,but this access comes at a cost,
            i.e.,Data for Data. For example, searching for something
            on the Internet appears to be harmless, but before you
            find the information you’relooking for, you’rebombarded
            with advertisements for the same thing. What is the
            mechanism that causesthese advertisements to appear,
            and how does it all work?



            INTERNET TRACKING


            Have you ever felt as if commercials were following
            you around? From websites to social media feeds, and
            possibly even as advertisements on the streaming
            service you use the most.




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