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Pr i v a c y – Wh a t ’s t h a t ?

Cookies, also known as tracking cookies, store
information about your interactions with a specific
website. Cookies remember everything from the items
in your shopping cart to the news stories you’veread and
even your preferred language settings.

Monitoring cookies can be compared to notetakers.
Furthermore, because tracking cookies are specific to a
website, you must “allow” or “reject” cookies each time
you visit a new website that employs them. Third-party
cookies, as the name suggests, store your user data
in a separate location that may be accessible to third
parties such as advertisers, as opposed to traditional
tracking cookies, which keep their notes about you on
the website where you visit them. Third-party cookies
are most likely to blame for any advertisements that
appear on your social media feed shortly after you visit
an online purchasing website. Cookiesfrom third parties
are present on more than 80% of websites (CookiePro,
2021).

The following is a list of severalalternative data tracking
techniques that are commonly used today,as well as the
types of user data that each approach collects:

1. Web beacons, also known as web bugs or tracking
beacons, record information such as the links and
content that you click while visiting a website. They
can also be used during the email exchange process
to determine whether or not a message has been
received or opened.

2. IP addresses are assigned to all Internet-connected
devices that are required for you to view a website.

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