Page 132 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

Advertisements that are specifically tailored to you
are referred to as “targeted” ads. Tracking companies
(or data brokers) use “cookies” to keep track of their
customers:

● The websites you visit
● What you look at
● What you buy on the Internet
● Even what you post on your social media profiles

The data brokers may resell this information to other
companies or keep it for their own use in determining
which advertisements you see in the future. All of these
companies are making billions of dollars off of your
personal information, but the vast majority of us will
never see a penny of it.
Which brings us back to our original question: What if
we can?

In this chapter, we’ll show you how to make a little extra
money by selling your data online rather than giving it
away for free, or how to use it as a corporate entity while
adhering to the privacy rules.

THE VALUE OF YOUR PERSONAL
INFORMATION

Personal information has a market value. Every year,
billions of dollars are spent on advertising on platforms
such as Facebook and Google. In fact, both platforms
receive more than half of all online marketing dollars.
Hackers who are skilled at stealing and reselling data
make a lot of money. A credit score company’s profits
are directly related to this.

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