Page 134 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

According to Wordstream, Google AdWords clicks
averaged $2.32 in 2017 (Shewan, 2022). There are some
clicks that are significantly more expensive. The price is
determined through an auction, so it varies according to
demand. In some cases, AdWords for legal services can
cost more than $50 per click. If you can get your hands
on it, it’s a very nice piece of work.
If we divide the total US digital advertising income of $83
billion by the total number of American Internet users,
we can easily calculate how much money companies
spend on advertising to Americans individually. When
calculated, it comes to a total of $289.19 per year for
each American on an average. This is an average, so
your total will be higher if you conduct a large number of
product searches or click on a large number of website
advertisements, which is especially true if you frequently
seek legal services.

WHAT IS THE EXTENT OF YOUR PERSONAL
DATA INVENTORY?

Your personal data is probably more comprehensive
than you think. It contains information like your name,
address, phone number, and email address, as well
as official documents proving your identity like a birth
certificate, driver’s license, passport, and so on.

Gender, age group or band, economic status (such
as income level, property ownership, etc.), personal
interests, hobbies, and preferences can be added on top
of this, yielding data that is useful to both advertising
and retail businesses. Cryptocurrency wallets are a
relatively new addition to the list of financial data that
can be accessed through a user’s online account.

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