Page 164 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

ADVERTISING IN THE METAVERSE

Facebook changed its name to Meta, but the data it
accumulated over time could still be used to support
Facebook’s own metaverse. There will undoubtedly be
new users, but there will also be a significant number of
previous Facebook platform users who will have direct
access to the upcoming metaverse. In addition to their
identities, Meta’s digital world will include marketing
data associated with those identities. Advertisers and
businesses can use this data to market their wares in
the digital world, which can be used by both the user and
the marketer.

The Sandbox company, a decentralized, community-
driven platform where creators can create voxel assets
(or collectable entities) and gaming experiences and
monetize them on the blockchain, now has over 500,000
members, each of whom can create their own games and
in-world materials. If an advertiser could successfully
handle all of the data available from this entire population
of consumers, marketing campaigns could be greatly
improved by segmenting distinct groups. Similarly, data
gathered from external sources can be used to promote
specific tokens or attributes to users based on the
interests expressed by those users.

CAPABILITIES IN NETWORK AND DATA
ENGINEERING

Metaverse expansion and innovation will continue at
a rapid pace. By 2032, the addition of metaverses is

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