Page 162 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

your digital avatars (a graphical likeness of yourself).
Furthermore, the metaverse opens the door to novel
marketing and advertising approaches, thus creating
virtual economies.

Consider a user who only ever visits first-person shooter
(FPS) gaming communities while in a virtual world.
The virtual world can use this information to display
advertisements or virtual banners for a new first-person
shooter game released by a game studio. All types of
goods and services have the same level of practicability.
Many well-known brands have begun to advertise
their products in these virtual worlds, including Marvel
and Hasbro, as well as Balenciaga, Adidas, and Gucci.
Businesses may be able to reach more people through
these platforms in the not-too-distant future than they
could through traditional marketing methods.
Why? Let’s take a closer look. Toys for children are
manufactured by companies such as Roblox and Hasbro,
among others. Although the majority of customers
are the children’s parents; it is the responsibility of the
children to persuade their parents to buy the products.
Children do not always use social media and do not go
out as much as adults. This was especially true during
the COVID-19 pandemic, when many children attended
online school from the comfort of their own homes.
Because of the metaverse, businesses will be able to
communicate with children who spend their free time
playing video games in online worlds.

The Sandbox company is a great example of a digital
world based on the concept of property and real estate

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