Page 166 - Reclaim YOUR DIGITAL GOLD (without audio)

RECLAIM YOUR DIGITAL GOLD

Chapter Summary

According to Facebook, the future is here, as this
technology behemoth took the bold step of changing its
name to Meta and spent more than 10 billion rebranding
and repositioning itself for the future in an immersive
virtual world. In addition, many well-known brands
have already established a presence in the metaverse
by copywriting their brands, selling their products, and
purchasing “digital land” in the metaverse.
This 3D version of the Internet will undoubtedly create
an unpresented number of new opportunities for
advertisers, entertainers, creators and businesses in
this new digital world. As a result, the global economic
impact will skyrocket to unprecedented heights.

Data and artificial intelligence (AI) are critical aspects of
the metaverse, and companies with the most data and
the ability to process such data to drive insights, and
to reach the audience for their advertisers and online
consumers, will have the most advantage in this new
digital world.

However, given the nature of the digital footprint and
the sheer number of users expected to be online and
engaged, the metaverse will exponentially increase the
amount of data available as well as the challenges to
effectively deal with it.

146