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hoping that you will not merely manage to pay them back, but
                that your business will grow so much that the money they invest
                with you will be multiplied. I plan to release a whole book on the
                topic  of how  to get investors —and avoid  signing  bad invest -
                ment agreements—in 2024.
                   For now, I wanted  to include  an overview  of the process  of
                getting investors here to demystify this process and give you an
                idea of what to expect and what to research further if your busi-
                ness decides to seek investors as a form of financing.
                    The first tier of investing for most businesses is called “angel
                investing.”  These  are  the  investors  who  are  most  willing  to
                invest in new businesses that have not previously worked with
                investors and who may be new to the business world altogether.
                     After you have finished reading this chapter, completed the
                recommended exercises, and compiled the recommended mate-
                rials, you can begin  to search  for angel  investors  through  the
                following organizations:


                      Angel Capital Association
                      Angel Investment Network
                      Gust (formerly known as AngelSoft)


                   The second tier of investment for many businesses is called “
                venture  capital funding .” The name kind of says it all. Venture
                capitalists specialize in investing in new and relatively unproven
                businesses  in hopes of “getting on the ground  floor of the next
                big thing.” The “venture” in “venture capital” refers to the fact
                that this is considered a little bit riskier and more uncertain than
                other types of investing, as we see below:
                   Venture:
                   Noun: A risky or daring journey or undertaking.
                   Verb:  To  dare  to  do  something  or  go  somewhere  that  may
                be dangerous or unpleasant.
                   —Oxford Languages
                   It is possible to obtain venture capital without first having
                obtained angel investors, although it can be more challenging.

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