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hoping that you will not merely manage to pay them back, but
that your business will grow so much that the money they invest
with you will be multiplied. I plan to release a whole book on the
topic of how to get investors —and avoid signing bad invest -
ment agreements—in 2024.
For now, I wanted to include an overview of the process of
getting investors here to demystify this process and give you an
idea of what to expect and what to research further if your busi-
ness decides to seek investors as a form of financing.
The first tier of investing for most businesses is called “angel
investing.” These are the investors who are most willing to
invest in new businesses that have not previously worked with
investors and who may be new to the business world altogether.
After you have finished reading this chapter, completed the
recommended exercises, and compiled the recommended mate-
rials, you can begin to search for angel investors through the
following organizations:
Angel Capital Association
Angel Investment Network
Gust (formerly known as AngelSoft)
The second tier of investment for many businesses is called “
venture capital funding .” The name kind of says it all. Venture
capitalists specialize in investing in new and relatively unproven
businesses in hopes of “getting on the ground floor of the next
big thing.” The “venture” in “venture capital” refers to the fact
that this is considered a little bit riskier and more uncertain than
other types of investing, as we see below:
Venture:
Noun: A risky or daring journey or undertaking.
Verb: To dare to do something or go somewhere that may
be dangerous or unpleasant.
—Oxford Languages
It is possible to obtain venture capital without first having
obtained angel investors, although it can be more challenging.
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