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#4 SALES
Generally, venture capitalists will want to see that you already
have a track record of steadily growing sales over the lifespan of
your company. The more sales growth you’re able to demon-
strate, the more likely venture capitalists are to believe that more
growth is very likely in your future.
Have you been able to demonstrate growth in sales? If not,
how can you prioritize that right now? What are the missing
parts of your sales or marketing process that are preventing sales
growth?
Even if you are not seeking to procure venture capitalist
funding, buckling down and learning how to grow sales is an
important growth step for you as a business owner.
#5 FINANCIAL PLAN
This financial plan has many things in common with the busi-
ness plan we discussed when applying for business loans.
Venture capitalists will want to see how you plan to allocate
your current funds and your investment funds to areas like:
Advertising
Expansion
Acquisition of new resources
Outsourcing non-core functions to optimize your
results and your revenue.
Seeing how exactly you plan to allocate funds to these areas
gives venture capitalists a good idea of your likelihood of
success. Putting together such a plan, including using any
current numbers available for costs, revenue, and ROI for each
component of your business’s operations, can help you grow
your business massively with or without investment funding.
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