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#4 SALES

                Generally, venture capitalists will want to see that you already
                have a track record of steadily growing sales over the lifespan of
                your  company.  The  more  sales  growth  you’re  able  to  demon-
                strate, the more likely venture capitalists are to believe that more
                growth is very likely in your future.
                   Have you been able to demonstrate growth in sales? If not,
                how  can  you  prioritize  that  right  now?  What  are  the  missing
                parts of your sales or marketing process that are preventing sales
                growth?
                   Even  if  you  are  not  seeking  to  procure  venture  capitalist
                funding,  buckling  down  and  learning  how  to  grow  sales  is  an
                important growth step for you as a business owner.



                #5 FINANCIAL PLAN

                This financial plan has many things in common with the busi-
                ness  plan  we  discussed  when  applying  for  business  loans.
                Venture  capitalists  will  want  to  see  how  you  plan  to  allocate
                your current funds and your investment funds to areas like:


                      Advertising
                      Expansion
                      Acquisition of new resources
                      Outsourcing non-core functions to optimize your
                      results and your revenue.


                   Seeing how exactly you plan to allocate funds to these areas
                gives  venture  capitalists  a  good  idea  of  your  likelihood  of
                success.  Putting  together  such  a  plan,  including  using  any
                current numbers available for costs, revenue, and ROI for each
                component  of  your  business’s  operations,  can  help  you  grow
                your business massively with or without investment funding.




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